Friday, May 26, 2006

Rolling Rock rolls to New Jersey...


Some brands are synonymous with the town in which they are brewed: Pilsner Urquell and Pilzen, Anchor Steam and San Fransisco, Old Milwaukee and...you get it.

As is Rolling Rock and Old Latrobe, or was. AB purchased Rolling Rock from Belgian brewing giant InBev last week in a deal that did not include the venerable Pennsylvania brewery. AB plans to move the brand to a brewery in New Jersey, and the Latrobe facility will close unless a buyer can be found by July 31. Union officials and Latrobe residents are calling for a boycott of AB products.

The Man, thy name is Anheuser-Busch.

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