Hey! Caffeinated beer!

Wondering how to market "malt beverages" to the college drinking crowd? Here's how: add caffeine! American Business Daily reports that Miller has created their own super-charged malt beverage, Mickey's Stinger, to compete with rival Anheuser Busch's Tilt. Good drinkin!

But frankly, this seems like a bad idea. Do you want to see frat boys running around drinking caffeintated beer? Does that seem like a good idea to you? Nooo.

Here's AB's take:

“From happy hour to a night out at a club, contemporary adults are looking for innovative beverages that fit into their fast-paced, highly-social lifestyles,” said Pat McGauley, vice president, Innovation/New Products, Anheuser-Busch, Inc. “Tilt was developed with this in mind because it is suited to a variety of drinking occasions.”

OK then. Thanks Pat. Now some questions: What exactly is a "contemporary adult"? Because again, we at SLWB see these non beers being very popular among the 20something barbed-wire-tatoos-around-the-biceps-pimped-car-binge-drinking guy set. And "highly social lifestyle"? Is that marketing speak for "barroom brawl"?

Anyway, do not expect these drinks to make their way through the Still Life Test Pub anytime soon. We have yet to find a malt beverage that is even remotely enjoyable. They all tend to taste like Miller Lite mixed with Tang. Or, they taste like Zima, which tasted like, well, nothing.